HomeBrand UpdatesAkzoNobel forays into DIY category paints

AkzoNobel forays into DIY category paints

AkzoNobel India, a leading paints and coatings company has forayed into the growing Do-It-Yourself (DIY) paints category. After success in Europe, India drives the DIY phenomena for AkzoNobel as the first country in South Asia to launch the ‘Dulux Simply Refresh’ range.

A Dulux survey shows that 85% of consumers in India say that they will do DIY jobs. Dulux Simply Refresh proposition celebrates what new-age consumers want from a DIY range – effortless fun experience of refreshing homes in their personal style with a one-stop solution of quality products to meet all their transformation needs – from home makeover projects, upcycling wooden furniture, repainting metal artifacts to minor repair jobs.

Easy to choose, Dulux Simply Refresh offers a complete range for DIY solutions under three categories – decorative paints, repair solutions and painting kits:

  1. Decorative paints: Dulux Simply Refresh Multi-Surface Paint: Whether it’s a feature wall, wood furniture or a metal chair, Dulux Simply Refresh Multi-Surface Paint is easy to use and gives the perfect finish to multiple surfaces in just one coat – an industry first from Dulux.
  2. Repair and protection: Dulux Simply Refresh Fix & Grouts: This ready to use grouting solution fixes tile gaps and protects joints of tiles in bathroom, kitchens etc.
  3. Painting kits to enable DIY projects: Dulux Simply Refresh Painting Kit is specially designed for the first-time users who wish to do DIY paint jobs. The six elements of the kit ensure that painting is easy, so that consumers get more time to enjoy their makeover, rather than working on it.

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