HomeBrand UpdatesAkzoNobel India celebrates 18 years of India's first crackproof exterior paint

AkzoNobel India celebrates 18 years of India’s first crackproof exterior paint

AkzoNobel India, a leading paints and coatings company today launched the all-new Dulux Weathershield MAX in the super-premium exterior emulsion segment of decorative paints. Launched in 2004 in India, Dulux Weathershield MAX was a true disruptor as the first crack-proof paint in the country. The all-new Dulux Weathershield MAX now comes with the edge of advanced Polyurethane (PU) technology and redefines maximum crack-proofing and maximum toughness when it comes to home exteriors.

The all-new Dulux Weathershield MAX now offers consumers 9 years of assured all-weather protection for their home exteriors against algae and fungus, colour fading, alkali, dirt and dust, when compared to a regular exterior paint.

India’s first crackproof paint is further boosted with new crackproof PU technology. The paint film now stretches itself more to cover larger hairline cracks up to 0.75mm and prevents dampness – not only in exteriors, but also in the interiors of homes.

The unique Sun Reflect Technology in the all-new Dulux Weathershield MAX reflects invisible infrared rays (which is virtually half of the sun’s energy). The result is that ‘cool’ exterior paint keeps exterior surface temperatures up to 5C cooler than its surroundings.

Merging unmatched performance with aesthetics, it comes with ColourLock Technology that combats colour fading and delivers a super-rich sheen to exteriors that stays the same for two times longer.

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