HomeBrand UpdatesAsian Paints bolster its customer centric phygital vision with Salesforce

Asian Paints bolster its customer centric phygital vision with Salesforce

Asian Paints has selected Salesforce as a key technology partner supporting it in its move towards being a one-stop-shop for all home decor needs. Asian Paints will be deploying Salesforce Sales and Service cloud, Experience Cloud, Digital Engagement and CRM Analytics to expand its robust direct-to-consumer business, providing personalised and tailored experiences to delight customers and build loyalty.

Salesforce, the global CRM leader, empowers companies of every size and industry to digitally transform and create a 360° view of their customers.

Asian Paints has been providing a wide range of home improvement solutions catering to the B2C audience in the home decor space. The implementation of Salesforce is geared towards providing a single source of truth and a unified customer view across all businesses including: Safe Painting Service, Beautiful Homes Service including Sleek Kitchens.

Sales and Service Cloud, with Digital Engagement, has enabled call center teams to improve helpline business efficiency and empowered teams to better up-sell and cross sell products across various LOB’s of Asian Paints Services. Additionally, the platform enables Asian Paints customers to have a unified & omnichannel experience. Both online and offline channels are now integrated to design more contextual and personalised phygital customer experience.

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