Blue Star, which is expecting around 15 percent growth in sales of residential air conditioner (AC) segment this year, intends to increase its investment to Rs 50 crores in FY20 as against Rs 40 crores in FY19 on new product development as well as on its research and design initiatives.
Blue Star has a world-class, AHRI-certified R&D facility which develops products of international standards that are best-in-class in the industry. Two psychometric labs for air conditioners have received accreditation from National Accreditation Board for Testing and Calibration Laboratories (NABL). With enhanced capability in reliability and electronics, it has a strong foundation for digital and smart products. Blue Star has developed in-house capabilities to test and certify safety compliance of its products. The R&D function continues to have an approved status from Department of Scientific and Industrial Research (DSIR).
This is the Platinum Jubilee year for the company and to mark the occasion the company has launched 75 new models of room air conditioners. These superior and stylish models also include energy-efficient inverter ACs capable of delivering 30% extra cooling over and above its rated capacity. Blue Star forayed into the residential segment in 2011.
Blue Star’s optimism comes close on the heels of not do good 2019 for AC makers. Financial year 2019 was a bad year for AC makers. The cooling industry faced a severe challenge during FY19 in terms of erratic weather conditions, high raw material prices and adverse currency movement. Our weather forecasters’ prediction of hot summer has turned AC makers into optimists and they hope that the new season would be a good one.