Cera Sanitaryware, third largest sanitaryware manufacturer in the country, is planning to acquire a stake in a wall tiles manufacturing company. However, the company has not declared further details about the company. It may be recalled here that in August 2018, the company had acquired 26% stake in Morbi based LLP manufacturing premium GVT tiles at an estimated cost of Rs 8 crore.
The company is well placed to tackle the volatility in natural gas market as 65% of the company’s gas requirement is procured at administered prices (APM) and the balance is purchased from Sabarmati Gas at market price.
Advanced technology has been Cera’s forte. It should be noted that the Cera plant was the first to use natural gas, the purest fuel, which puts an extra sheen on products.
Further, Cera has launched an array of stylish wall and floor tiles. The range includes HD digital wall tiles with matching floor tiles; digital glazed vitrified tiles and vitrified tiles with nano technology.
In sanitaryware segment, Cera enjoys enviable position with a marketshare of 24%. Growing interest for branded sanitaryware following the rise in nationwide housing projects, the company is focusing more on premiumisation and producing more high-value items such as one-piece WCs, thus keeping utilisation levels high.