Swedish home furnishing retailer IKEA opened its second store in India at Navi Mumbai yesterday. Spread across 5.3 lakh sq. ft. and will house the largest children’s area ‘Småland’ in IKEA globally, along with one of its largest 1,000-seater restaurants with almost 100% locally sourced food range.
After the Navi Mumbai store, two more IKEA city center stores will open during 2021 to be able to reach more people in Mumbai. IKEA is already present online in Hyderabad and Pune has the ambition to reach 100 million Indian customers by 2022.
IKEA India, part of Ingka Group opened its first retail store in Hyderabad in August 2018, followed by online stores in Mumbai, Hyderabad, and Pune. The plan is to enter prioritized markets in India with an omnichannel approach with affordable and sustainable home furnishings products.
As of now, customers will have to pre-book to visit as there is the COVID-19 cap of the daily number. However, slots have been booked for the next two weeks. “We are currently following a two-week advance booking. So, the availability of slots is likely to change every day, Do come back again to book your visit with us,” a statement on Ikea website said.
In October 2018, it broke ground for its third store in Bengaluru, which was supposed to open in 2020 as well. IKEA had acquired 14 acres of land behind the Nagasandra Metro Station in 2017. However, there is no update yet on the progress with the Bengaluru store.
IKEA has been sourcing from India for over 35 years with over 50 suppliers, 45,000 direct employees, and 400,000 people in the extended supply chain in India producing for IKEA stores worldwide. IKEA also works with Indian social entrepreneurs, engaging 1500+ women artisans to produce unique limited-edition products for its global stores.