Online furniture marketplace Pepperfry has forayed into the home interior design space to provide end-to-end design and home improvement solutions. Through its Bespoke arm, the company will offer consumers home design solutions by experts, three-dimensional visualization, space optimization, budget planning, false ceiling, plumbing, civil work, modular solutions, painting and electrical work.
“With the launch of ‘Pepperfry Bespoke’, we aim to be a full-stack home interior solutions provider,” said Pepperfry founder and Chief Operating Officer Ashish Shah. The company, which already offers Bespoke services in Bengaluru, Mumbai and Gurugram, will set up 17 new Bespoke studios in 10 cities including Ahmedabad, Hyderabad, Kolkata and Delhi by 2020. Each of the Bespoke studios will be set up at an investment ranging from Rs 50-70 lakh and incurs an average monthly operating cost of Rs 3-7 lakhs.
Founded in 2011, Mumbai-based Pepperfry has so far set up 39 furniture studios to showcase its products in 22 cities, including Bengaluru, New Delhi, Mumbai, Hyderabad, Gurugram, Noida, Chandigarh, Pune and Lucknow.