Roca India, part of USD 1.8-billion Roca Group, has set a target of doubling its revenue in next three years. Roca India, belonging to Spanish bathroom and sanitaryware maker, will adopt both organic and inorganic paths to achieve its objective in India. This will also help to increase India’s revenue share in global turnover to 16% and thus serve the objective of global revenue rebalancing. At present, Asia-Pacific accounts for just 18.5 per cent, while West Europe, Africa and Middle East generated 35 per cent of global revenues of USD 1.8 billion as of 2018.
Currently, Roca Group’s major revenue from India is generated from Parryware. However, in the next leg of growth of the company in India, Roca brand will play a greater role while retaining the momentum of Parryware. It should be noted that Roca as a brand contributes 45 per cent of its global sales but in India it is at a nascent stage.
Roca is the world leader in the definition of bathroom space and a benchmark reference in the world of design. Currently they are active in more than 170 different countries and have 78 production plants spread across five continents. Roca Directly employees more than 22, 000 people across the globe.
In 2007, Roca Group came into a JV with the Chennai based Murugappa Group and by 2010, Parryware, which is India’s leading sanitaryware brand, became a 100% subsidiary of the Roca Group. Presently, with 5 plants including the state-of-the-art plant at Bhiwadi, Roca and Parryware are equipped with leading infrastructure.