Samsung Electronics, a South Korean electronics giant, will aggressively market its industrial HVAC (Heating, ventilation, and air conditioning) product in the Indian Market as it sees huge potential for Samsung HVAC, especially in segments like hospitality, real estate and healthcare. The total HVAC market in India is estimated to be around 200 million dollar where Samsung has to compete with players like Daikin, Voltas and Blue Star. Samsung has an expansive range of HVAC products that can be customised as per the requirements of various industries.
Samsung believes that air-conditioning is a major user of electricity for buildings. Almost 40 per cent of the energy consumption in a building can be attributed to HVAC system. Inverter based technology for areas with varying heat loads due to factors like occupancy level, equipment load, etc., ensure that the system runs as per the current situation resulting in energy saving.
Efforts are being made to use renewable sources of energy to fulfil the air-conditioning needs. Systems like Samsung’s DVM Water using geothermal energy or river for water-cooled condenser is one such example. Recently, Samsung has introduced Wind-Free cooling technology providing customers with a cooler indoor climate and optimal energy efficiency without the discomfort of direct cold airflow. The new lineup provides ambient condition by maintaining comfortable room temperature using Wind-Free cooling technology to gently disperse cold air through 9,000 to 15,700 micro air holes. A two-step cooling system, which first lowers temperatures in ‘Fast Cooling Mode’ and then automatically switches to ‘Wind-Free Cooling Mode’, creating ‘still air’ once the desired temperature is achieved. This approach also reduces energy consumption by up to 50 percent compared to Fast Cooling mode.