Property brokerage firm Square Yards, backed by Anil Ambani led Reliance group, will license its tech solution, ‘Edge’, to real estate developers for managing their sales and marketing activities. The move will help Square Yards earn an additional revenue apart from its brokerage income from sale of properties and facilitating home loans.
Edge is an artificial intelligence driven solution that aims to empower the sales and distribution functions of real estate players in India and offshore markets. The solution will give users access to Square Yards tools and automated workflows in order to facilitate sales, marketing, transactions, mortgage and post-sales service functions.
“Licensing our battlefield tested tech to enterprises provides us with an opportunity to gain a strong foothold within our principals’ ecosystem. The goal is to equip them with best in class technology, help improve their sales velocity and make them more productive and efficient,” Square Yards founder and CEO Tanuj Shori said.
Edge also acts as customer relationship management tool as it integrates various stages in the lifecycle of a sale spanning a lead generation to going beyond final closure and mortgage facilitation.
The programme employs pre-built real estate workflows, dashboards and a mobile app to provide its users visibility and control of an enterprises sales and marketing operations. It also features digital mortgage applications which are integrated with credit bureaus and identity and income verification services.