Tata Power India’s largest integrated power utility, has partnered with Tata Basera to promote its Solar Rooftop Services and Home Automation Products amongst Individual Home Builders and Tata Steel’s channel partners. Under this initiative, individual home builders purchasing rebars from Tata Steel would benefit from additional and exclusive offers from Tata Power upon purchase of solar rooftop solutions for their new homes. These exclusive benefits to Tata Steel customers would be available across 240 districts and 2,800+ Tata Steel dealers.
Solar Rooftop is a revolutionary product that helps customers save upto 80%+ electricity costs and also make a positive impact on the environment by mitigating carbon emissions. Tata Power, with its 30 years’ long expertise in providing rooftop solutions, world-class engineering and execution, lifetime service and post-sales support, has been the consistent market leader in the rooftop category. By partnering with Tata Steel for the Tata Basera program, Tata Power takes one more step forward in becoming a complete solution provider for its rooftop customers, in addition to other services such as comprehensive O&M offerings, rooftop financing and insuranc etc.
Established by the Tata Group in Nov 2018, Tata Basera is an innovative initiative by the company which brings various Tata Group consumer brands under one umbrella and provides exclusive discounts and offers to consumers of Tata Steel. Brands like Croma, Voltas, Tata Sky, Tata Unistore are also part of this unique venture. Under this initiative, the company maps the entire journey of a home builder and provides offers for various products right from steel to home loans to electronics to energy-saving products.