Tata owned Voltas Limited, India’s No.1 AC brand, recorded a triple-digit growth in April 2022, indicating robust demand for cooling products this summer. The volume of April 2022 in the cooling products segment has broken many records.
Commenting on the performance, Pradeep Bakshi, Managing Director & CEO, Voltas Ltd said, “The summer of April 2022, has helped us gain an unprecedented growth in comparison to the last three years. Our Room AC business has grown up by over 170 per cent in volume. The overall cooling products business has grown by more than 160 per cent while our Home Appliances grew by 75 per cent in volume. In Commercial Refrigeration, the company has grown by 125 per cent in volume in April 22. We believe that our wide presence, focus on the emerging channels, excellent distribution network, strongest brand equity and attractive consumer offers, will help the brand stay ahead of the industry”
He further added, “We are well poised to meet the growing demand, and are optimistic about achieving our business objectives for the financial year FY23.”
Besides its 24,000 customer touch points, Voltas also has a widespread network of exclusive brand outlets (EBOs) and plans to launch many more Brand Shops and Experience Zones by the end of FY 23. The Company has recently launched a dynamic product portfolio for the summer, and several Brand Shops in Tier 1, 2, and 3 cities across the country, to meet the expectations of consumers in these markets and enable them to experience the best-in-class technologically advanced products.