Voltas Limited has launched exclusive, one of its kind, Experience Zone at Prabhadevi, in Mumbai; and its 3rd Experience Zone of the country. The state of art Experience Zone spreads over 5000-sq.ft with real-time experience spaces, that will provide an unmatched experience to the consumers.
The Experience Zone is being launched to meet the growing expectations of consumers in Mumbai, with technologically advanced and futuristic products of Voltas and Voltas Beko. This exclusive Experience Zone was earlier inaugurated in January 2022 by Pradeep Bakshi, Managing Director & CEO, Voltas Limited, in the presence of other senior dignitaries from Voltas.
This state-of-the-art Experience Zone is a unique omni-channel initiative that features a well-designed, visually appealing display of new range of Voltas Beko products, comprising of Refrigerators, Washing Machines, Microwaves, Dishwashers, Cooking Appliances; and the formidable range of Voltas Air Conditioners, Air Purifiers, and other Cooling products. The Store has been conceptualized across multiple experience themes, by creating product clusters that complement each other, thereby providing customers a journey through the various home chores in a unique way.
The centre has a ‘Sustainability Zone’ where the brand will showcase its sustainable products made from recycled fishnet waste, recycled plastic bottles and thread waste, encouraging consumers to build a greener future together. Consumers can also experience what living in a ‘Smart Home’ feels like by exploring the HomeWhiz platform that provides a range of connected home appliances, offering product, service and user experience. With its state-of-the-art design and latest technology to fulfil the needs of a modern home, the Experience Zone also has a corner for displaying products for a hygienic home. This first-of-its kind household product line eliminates more than 99% of bacteria and pathogens, and the range of new home appliances makes use of UV light technology, heat and steam for at-home disinfection.