Kitchen might have lost its place in the house which it used to enjoy in the past, one that of central importance to the family, but it still continues to be indispensable. Kitchen is often considered as a space that reflects the culture and economic status of a family. Our kitchens are undergoing evolution slowly and perhaps without being noticed – from sitting kitchens to standing kitchens to now open kitchens.
Though often ignored kitchen sinks are an essential part of kitchens, as they add both aesthetic and practical value. With the passage of time, kitchen sinks too have undergone changes not only in terms of design but also in terms of materials used for the purpose. Modern homes have beautiful sinks which add to the kitchen’s décor.
Well-developed global market
The global kitchen sink market is well developed one with many local players playing dominant role in their respective regions. Europe is the biggest market for kitchen sinks with North America occupying the second place. These are the matured markets marked by lavish lifestyles and the population invests in elegant-looking products for their homes. The consumers in these continents are now emphasising modern kitchen equipment over those products which are solely based on design. These markets set the trend for new designs as well as new materials for the sinks which others follow.
Growing demand for quartz sinks
They are normally made from enamel-coated cast iron, stainless steel, composites, and solid surfaces. Interestingly, demand for quartz sinks is growing in recent times due to certain inherent advantages. Quartz is one of the hardest natural materials on earth and appears similar to that of granite. The key distinguishing factors of Quartz is that they are naturally scratch and stain resistant and non-porous. These characteristics combine to create an ideal surface for kitchen countertops, bathrooms and other interior vertical applications.
Quartz sinks are now more preferred over their stainless-steel counterparts and this trend has been observed in America, Germany, UK and France. In the near future this trend is expected to spread to other parts of the world. As the lockdown is being lifted in a systematic manner, the demand for these sinks is expected to rise.
Many factors contribute to industry’s growth
Several factors are contributing to the growth of the industry in recent times. For example, the pandemic has kept people confined to their homes, spurring the obvious requirement for home improvement products. With consumers spending more time at home, there has been an increased wear and tear on household appliances and a desire to remodel, or at least to replace the older appliances. “Home improvement industry has seen spurt in demand for products. The ‘work from home’ culture has led to need for bigger homes and preference towards renovation. This has benefitted companies like us,” says Chirag Parekh, Chairman & Managing Director, Acrysil Ltd.
Emergence of e-commerce and online sales have helped the market to expand and grow even during pandemic. These channels have not only eased the task of shopping but also helped people to observe strict social distancing norms. For example, Acrysil, the leading kitchen sink maker has seen its online sales going up by 30-40% during the pandemic driven lockdown.
With more construction projects, increased access to clean water and improved sanitation facilities in developing economies, the demand for kitchen sinks is set to rise. Additional factors like increased per capita expenditure on these products, transition to a Western lifestyle and better standard of living will contribute heavily towards the purchase of modern kitchen sinks globally. It is anticipated that the worldwide kitchen sinks market will be valued at USD 3.1 billion in next five years with a CAGR of 3.3%.
In India rapid urbanisation and transition towards nuclear families are the biggest factors contributing to the growth of the industry. Shortening home renovation cycle and growing size of young mid-class families with increasing aspirations will only push up the demand for trendy products, including kitchen sinks in the coming years.