If it is the season of odd-even (cars) in Delhi then it must be the season of air purifiers. Just as air conditioner manufacturers make most of their sales in March-June period, air purifier makers’ major sales come in October-November period and that too mainly from Delhi NCR region.
This year too not an exception to this rule as air purifier makers saw their sales going up by 60%. Perhaps the only people who are enjoying the rise air quality index (AQI) are ones who make and sell air purifiers.
Air purifier as an industry is of recent origin, a few years old, perhaps when the Delhites started wearing masks while going out. However, in short span of time the market size has almost reached Rs 500 crore mark.
Indoor air pollution is one of the major concerns across the globe yet ignored often. It can be worse than outdoor air pollution, owing to enclosed areas which enable potential pollutants to build up more than open spaces. Approximately 40% of the global population still use solid fuels (such as crop waste, wood, coal, and dung cakes) and kerosene in open fires and inefficient stoves for cooking and other purposes. Over 85% of rural households and around 25% of urban households use biomass for cooking. These cooking practices are inefficient and use fuels that produce high levels of household air pollution with a range of harmful pollutants. In poorly ventilated homes, indoor smoke can be 100 times higher than acceptable levels for fine particles. Air purifiers play a significant role in controlling air quality indoors. With growing economy, demand for air purifying products is also increasing.
Residential sector accounted for a revenue share of around 22% in the overall India air purifiers market in 2017, on account of increasing airborne diseases in the country, due to rising air pollution. Presence of high concentration of PM2.5 and PM10 in the air leads to high pollution levels in northern parts of India, especially Delhi NCR, which is among the most polluted regions in the country. As a result, demand for residential air purifiers from northern India is increasing.
This year, besides Delhi-National Capital Region (NCR), air purifier makers also saw higher demand from tier-II cities like Lucknow and Kanpur. The norther region contributes more than half of the sales of air purifiers. While Delhi-NCR continued to top sales chart for air purifiers, this year also saw some of the companies reporting higher number of sales from markets like Kerala and North East.
Philips, Blueair (HUL), Panasonic, Eureka Forbes, Sharp, Xiomi and Blue Star are the leading air purifier makers in the country and these makers have reported high double-digit jump in sales. According to Assocham-TechSci Research report published in February 2019, air purifiers are among the fastest growing products in home appliances space.