Dalmia Bharat Redefines Functional Art With Craft Béton Collection 2018-min
Dalmia Cement, the company that has always been known for its innovation, is back with second season of ‘Craft Béton’ launched at Serendipity Art Festival 2017 on 18th December, 2017. Craft Béton exhibits designer cement creations for homes and has revolutionised perception for cement since launch of its first collection in April earlier this year. Four internationally-acclaimed designers crafted and displayed over 48 high-end luxury products – ranging from lifestyle, jewellery to home accents and even furniture. The Craft Béton Collection 2018 features designs by Iti Tyagi (India), Somesh Singh (India), Cynthia Mijres Rodrigues (Mexico), Alan Saga (Mexico) and Miroslaw Baca (Poland) who have set new benchmarks by exploring the natural advantages of cement. The products include a dash of new texture, colors, density and tenacity of the world’s greenest cement.
Collection 2017 marked the phenomenal success for the path-breaking art pieces. The products received rave reviews from design enthusiasts and critics alike. Drawing on their myriad backgrounds like fashion, product and industrial design and sculpture, featuring designers created four capsule collections in the previous season that changed the way one perceived Béton – the French word for concrete. With Collection 2018, the artists are back with 48 new handcrafted creations.
Designer and Art curator Ms. Iti Tyagi said, “I am delighted to be associated with Craft Béton second time in a row. We have evolved to bring in a greater sense of maturity, innovation and practicality into our new collection. It has been gratifying to explore the creative possibilities of cement and how it can be combined with any material to create any shape and achieve a durable result. We eagerly look forward to the next season.”
Craft Béton is exhibiting in Goa between Dec 14-22 at the Old GMC Complex. The exhibition will also be planned for Mumbai from 12-14th January 2018 at the Indian School of Design and Innovation (ISDI) and for Delhi from 29th – 31st January at Bikaner House.