The Carpet Export Promotion Council (CEPC) has decided to organise a national and international level carpet fair Uttar Pradesh in October 2022.
The fair was not organised for two years due to the pandemic. The idea behind the fair is to bridge the gap between Indian handmade carpet products and their demand across the globe during the pandemic period.
The carpet industry plays a crucial role in supplementing the economy of districts like Bhadohi, Varanasi and Mirzapur.
In view of export enhancement potential of the carpet sector, Government of UP has built a Carpet Expo Mart in December 2020 at Carpet City Bhadohi in 7.5 Acres of land for improving the vast potential of exporting Bhadohi Carpets. It is India’s one of the state-of-the-art project for carpet sector.
Over 1,500 registered companies are engaged in the work of making and exporting carpets in these three districts. It has linked the lives of more than 2 lakh weavers and their nearly 10 lakh families in Bhadohi and Varanasi region alone.
Since the launch of the Carpet Expo Mart, foreign tourists, during their visits, have also shown keen interest in buying the carpets made in Bhadohi and the demand for Bhadohi carpets has grown globally.
In the year 2020-21, the carpet industry exported carpets Rs 4,108.37 crore from the state, whereas in 2019-20, the carpet industry of the state could export carpets worth only Rs 3,704.05 crore.
Carpet made in these districts goes to many cities of the country including Mumbai, Delhi, Gujarat, Goa, Tamil Nadu, Rajasthan and many other countries including the US, Germany, Japan. Most of the exports are done in the US. Exports are increasing due to better marketing skills of exporters as well as policies of the central and state governments.
It is worth noting that the carpet mart in Bhadohi city is the largest in the country. This mart has a grand meeting hall, fireproof kitchen and central air conditioner. All these features attract international buyers.
With the opening of this carpet mart, there has been an increase in the sales of Persian carpets. Persian carpets are the most expensive in the world and account for about 10 per cent of the total carpets sold abroad.
According to experts, Persian carpets were made 250 years ago by people from Iran who later started making them in Bhadohi.