IKEA, Swedish home furnishings company now planning to enter Indian market, will also have product range meant for children. The proposed store, The Hej Home, will have India inspired and customized collections, innovative solutions like secret storage, scale down furniture, and global best sellers.
IKEA conducts home visits in key markets to look at play from both a child and an adult’s perspective and to understand what motivates and hinders play, as well as how people across cultures think about play. Besides these play visits, IKEA also talks to futurologists, child psychologists, teachers, play experts and online communities to understand play. So, there is a whole of research that goes behind the scenes to arrive at how IKEA builds its furniture combinations, toys and storage solutions for children. IKEA brings out every year ‘Play Report’, a research study on the role of play.
At the India stores, first of which will open next month in Hyderabad, IKEA will bring in bestsellers like the SLA, KT collection, furniture range designed for kids aged eight and upwards that can be changed to as per the children’s needs. IKEA will also offer the KLA, MMIG collection at Hyderabad which is aimed at new born babies, with soft towels, quilt covers, blanket and baby care mats. The Hyderabad store will also house the iconic ‘Smaland’, a supervised children’s area with a forest-themed playscape where parents can leave their children with caretakers while they shop.