30 leading Indian architects visited VitrA Nisantasi, Istanbul a part of WOV, (work on vacation). Erdem Akan, Global Design Director, VitrA, a master of all trades-designer, design manager, art director, curator, instructor, with vast academic background, degree in mechanical engineering, industrial design and design management addressed the these prominent Indian architects and described the concept behind various products, which are available in India and across the world. He also spoke about water conservation and green technology.
VitrA Nisantasi, Istanbul, Turkey, is a creative platform designed by the world-famous designer Paolo Giachi meant to host bathroom accessories and working space in over eight retail floors. The product zoning allows to define stylistically unique areas. Half transparent wooden and glass panels create the shadow games alternating with welcome relaxation areas for customers. Each floor is combined with a golden staircase of a unique color surrounded by LED light cuts. The façade made of micro-perforated and LED backlit panels simulates the fluid movement of the water, creating a striking nocturnal effect.
VitrA is a leading brand of Eczacıbaşı, a prominent Turkish industrial group. Eczacıbaşı, core sectors are building products, healthcare and consumer products. VitrA manufacturers 5 million units of sanitary ware, 350,000 bathtubs, 370,000 units of bathroom furniture, 3 million faucets and 2.5 million bathroom accessories every year. 50% of production is exported to over 75 countries worldwide for sale in 150 exclusive showrooms and over 2,000 sales points across the world.