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Lowe’s Companies, Inc., a FORTUNE® 50 home improvement company, has appointed Vikram Singh as its senior vice president, chief digital officer. He will join the company with effect from Jan. 4, 2018. The company is making strategic investments in digital to become even faster at anticipating customer needs and providing relevant solutions leveraging technology and Vikram Singh’s appointment is expected to further accelerate Lowe’s digital evolution.
Known for creating innovative user-experiences, Singh joins Lowe’s most recently from Amazon and brings extensive experience across product strategy, engineering, marketing, business development, analytics, operations and user experience design. For more than 15 years, Singh has successfully managed all facets of developing and executing e-commerce strategies, in many industries, for leading organizations including: eBay, PayPal and Fujitsu.
As chief digital officer at Lowe’s, Singh will lead the company’s digital efforts, delivering bold and innovative solutions across all customer touch points. Singh will focus on enhancing operational effectiveness to better facilitate fully integrated digital initiatives across core business functions, including supply chain and marketing.
Lowe’s Companies, Inc. is a home improvement company serving more than 17 million customers a week in the United States, Canada and Mexico. With fiscal year 2016 sales of $65.0 billion, Lowe’s and its related businesses operate or service more than 2,370 home improvement and hardware stores and employ over 290,000 people. Founded in 1946 and based in Mooresville, N.C., Lowe’s supports the communities it serves through programs that focus on K-12 public education and community improvement projects.