JLL, a real estate consultancy firm, has entered the country’s secondary residential market via a strategic partnership with Zapkey, a Propstack subsidiary. With this first-of-its-kind association, JLL aims to reach out to customers struggling to make a buy-side or a sell-side transaction in the rather unorganised secondary, or resale, residential market.
India’s secondary residential market is challenging with customers facing multiple issues like difficulties related to price discovery, quality of product offered, legal issues like clear title deeds and documentation.
The partnership between JLL and Zapkey aims at simplifying the marketing of a resale apartment by using latter’s data platform and proptech tools like Matterport, which creates a 3D digital twin of the apartment for buyers, making it easier for them to virtually tour the property. It also provides measurement features, a detailed home inspection report with all the quality checks and scope of improvements mentioned in simple understandable terms.
“While Zapkey will list resale homes on their portal, the eventual offline transaction will be managed end-to-end by JLL’s experienced advisors. Starting with Mumbai, we will look at expanding our presence in cities like Pune and Bengaluru too,” elaborated Siva Krishnan, Managing Director, Residential, India, JLL.
It may be recalled here that last week, JLL had announced the launch of its residential portal JLLHomes.co.in. The portal enables prospective homebuyers to choose from an array of residential projects that have been pre-screened by professionals from JLL.